On November 10, 2026, the health system formed by the merger of Billings Clinic and Logan Health unveiled its new name: One Sky Health. With the name, logo, and brand guidelines in place, we were brought in to build on that foundation and introduce it to the communities One Sky Health serves. Through our own creative lens, we developed the name reveal campaign, Excellence United Under One Sky, with custom videography filmed in Kalispell and Billings, a statewide media strategy and buy, and digital and traditional placements. Every asset carried the same clear, consistent message, so the new name felt familiar from day one.

The two systems officially merged on September 1, 2023, forming the state’s largest hospital organization. Today, One Sky Health unites more than 25 hospitals and clinics, with over 1,200 physicians and advanced practitioners across 85 specialties, according to the Flathead Beacon.

The campaign had an important challenge to meet an important challenge: introducing a new identity while honoring the history, trust, and relationships both organizations had built in their communities. Our job was to make that transition feel like a natural next chapter, not a departure from what came before.

Two Trusted Names. One New Identity.

Billings Clinic and Logan Health are names people in Montana have trusted for generations. Kalispell had already been through one change, when Kalispell Regional Healthcare became Logan Health in 2021. Asking communities to embrace another new name meant the launch had to feel like a gain, not a loss.

Dr. Seger, One Sky Health’s CEO, put the goal plainly: the new name helps the organization move past an “us versus them” mindset. As he told the Flathead Beacon, “We want an us.”

The challenge was reaching patients, employees, and partners across Montana and Wyoming with one clear, unified message.

The Creative Concept: Excellence United Under One Sky

The campaign line, Excellence United Under One Sky, says what the merger means for patients: two strong systems, now working as one. It also builds on the thinking behind the name. Dr. Seger told the Flathead Beacon that the sky connects everyone across Montana and Wyoming, and nobody owns it.

We leaned into that image everywhere. The creative moves across the landscapes One Sky Health serves: rivers, mountains, foothills, and open plains, all under the same wide sky. Each piece reinforces the transition with a clear message: “Billings Clinic & Logan Health are now One Sky Health,” connecting the trusted names people know with the new identity.

The tone stays warm and forward-looking. The story isn’t about what’s being left behind. It’s about what these communities are choosing to build together.

Bringing the One Sky Health Launch to Life

We built a full launch campaign across video, radio, out-of-home, print, digital, and social, plus the internal tools to keep the brand consistent long after launch day.

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Setting the Stage for the Reveal

Before anyone saw the name, they felt it. We created an animated film, built scene by scene from Montana land and sky, to set the stage for the reveal.

A Commercial Rooted in Montana

Our crew traveled to Kalispell and Billings to capture original footage and photography: ranchers, care teams, hospital campuses, and a medical helicopter on the pad. Real people in real places, ending on the new name. We adapted the spot for in-store checkout screens and other public displays, and paired it with a :30 radio spot that carried the news statewide.

Billboards & Outdoor Advertising

Billboards brought the new name to the roadside. Bus benches met people right where they wait. Pull-up banners carried the reveal into clinics, lobbies, and events.

Print Advertising

Full-page ads ran in regional magazines, and quarter- and half-page ads appeared in local newspapers.

Digital and Social Media

Animated display ads ran in every standard size, each ending on a Learn More button to the new website. We designed profile and cover images built to crop cleanly on desktop and mobile.

The Wall of Excellence

For launch day, we created four giant panels that form one continuous landscape. Two streams meet and flow as one. Mountains soften into foothills, then open onto the plains. The final panel shows both health systems side by side under one sky.

Brand Resources for Employees and Partners

A branded PowerPoint template gives every team a ready-to-use way to present the new brand. An online brand hub puts logos, colors, voice, and photography in one place, with plain-language usage rules and one-click downloads.

A New Chapter for One Sky Health

Bringing two health systems together under one name is no small feat. One Sky Health expects the full transition to take two to three years, and the brand hub and templates we built will help every team carry the name forward consistently along the way.

We’re proud to have helped tell the first chapter of One Sky Health’s story. Congratulations to the entire One Sky Health team.

One Sky Health campaign creative, video and digital by Cleverly Company.

Sources

• Billings Clinic–Logan Health Looks to the Sky for a New Name, Flathead Beacon, Nov. 10, 2026
• Logan Health, Billings Clinic renamed One Sky Health, NBC Montana, Nov. 10, 2026
• Billings Clinic, Logan Health announce new unified name: One Sky Health, KPAX, Nov. 10, 2026
• Billings Clinic, Logan Health begin new chapter as One Sky Health, KULR-8, Nov. 10, 2026
• Billings Clinic, Logan Health to unite on Sept. 1, Valley Journal, 2023