The Banks of Buffalo
Small Town Banking Making A Big Impression
Since 2016, the Banks of Buffalo, Gillette, and Sheridan have trusted Cleverly Company with their branding and marketing efforts. Over the years, our primary focus has been to bring cohesion across all branches and to establish a unified brand voice—one that reflects their deep commitment to local banking and the customers they serve.
Our Impact
“Invested in Wyoming” Campaign
We began by redesigning their brand logo and built out a consistent visual identity applied across print materials, collateral, digital platforms, and, more recently, videography. A key component of this initiative was the development of a brand positioning statement and visual lock-up: “Invested In Wyoming.” This message has since become a cornerstone of their brand and is seamlessly integrated into all marketing efforts.
The Banks needed a way to unify their message and connect with their local communities— and that’s exactly what we delivered. The “Invested in Wyoming” campaign didn’t just outperform industry benchmarks; it helped them tell their story in a way that genuinely resonated. From paid ads to organic content, the results showed that we didn’t just run a campaign—we solved a real brand challenge and made it meaningful.
YouTube Video Performance
- 228,430 impressions
- 19.92% video view rate
Significantly above the industry average of ~15%
Organic Facebook Video Engagement
- 21,264 organic views
- Total reach of 148,597 users
- 40 shares
Meta Ads (Facebook & Instagram)
- 360,153 impressions
- 3,419 clicks
- 0.95% click-through rate (CTR)
Well above the industry benchmark of 0.08% for paid social in banking
Small Town Banking Making A Big Impression with “Invested in Wyoming” Campaign
Since 2016, the Banks of Buffalo, Gillette, and Sheridan have trusted Cleverly Company with their branding and marketing efforts. Over the years, our primary focus has been to bring cohesion across all branches and to establish a unified brand voice—one that reflects their deep commitment to local banking and the customers they serve.
We began by redesigning their brand logo and built out a consistent visual identity applied across print materials, collateral, digital platforms, and, more recently, videography. A key component of this initiative was the development of a brand positioning statement and visual lock-up: “Invested In Wyoming.” This message has since become a cornerstone of their brand and is seamlessly integrated into all marketing efforts.
Let’s Make It Clever
Let’s collaborate on something meaningful. From brand refreshes to full campaigns, we’re here to help your business evolve